On October 10th, 2017 a daring project was launched on Kickstarter. The project was to revive the legendary camera brand Yashica and create a hybrid camera that combined the limitations and character of film with the ease of use that comes with shooting digital. All of this was going to be wrapped up in a retro-styled rangefinder camera that reminded us of the legendary Electro 35 GSN. It struck a nerve with many people and according to their kickstarter update on October 11th, the project was fully funded in only 4 hours. Shortly after, the first impressions started popping up. Reviews like this one from DP Review, labelled it as “everything wrong with retro design” and noted that 5,100 “fools” back the initial campaign. By the time that both the Kickstarter and the Indiegogo campaigns finished there were a total of 7,967 “fools” eagerly...